Written and illustrated by Park Yeon-chul

This book is a panoramic picture book which creatively depicts eight traditional virtues of Korea-respect, friendship, loyalty, trust, courtesy, justice, integrity, and honor. An old man with a black umbrella promises to give you “macguffin” as a present if you do not get deceived by eight lies that he tells you.
Of course you do not get fooled because he takes an opposite example in explaining each virtue. Now it is the time to get a “macguffin” as a present. But he now tells you that Pinocchio has stolen it. By the way, what on earth is a “macguffin”?
On the next page, you can see Pinocchio with a body that looks just like a bar code. If you place the book horizontally and look at him using only one of your eyes, you come to see the author’s xplanation on what MacGuffin means. It means a plot that draws your attention to unimportant things.
Now you come to know that, indeed, you received a “macguffin”, which means that your attention wandered away due to the plot that the author set up. But you do not get angry at all, because the plot is designed not to deceive you but to entertain you. MacGuffin, a plot element that catches your attention, was used by Alfred Hitchcock, who acts as narrator in this book. The author uses MacGuffin as a tool to soften the tone of the book which would otherwise have become too serious due to the nature of the subject.